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Writing Workshop

Share, post, like – a trend in municipalities?

“The Internet is like a wave,” Bill Gates once said. “Either you learn to swim on it or you sink.” Many companies are increasingly working with social networks. Frequently, information about prices, opening hours and job advertisements are provided. From the year 2004, when Facebook first broke into the market as a hugely popular social […]

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Writing Workshop

Social media marketing and its importance for companies

A big change in the era of the world wide web began with the development of social media. It has evolved into an exchange platform that especially inspires younger generations to keep in touch with their friends, gaining new information per second. Today’s consumers make many of their purchasing decisions online. They discuss product experiences […]

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Writing Workshop

Online and offline marketing: two sides of the same coin

Marketing comes in many different forms. Online and print marketing are particularly interesting because they appeal to different generations. Young and modern people use the Internet every day. Older people prefer to read a newspaper. In online marketing, advertising is specifically placed where the majority of people spend several hours a day, on the Internet. […]

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Writing Workshop

Social media in public administration – Can it work?

Social media has become indispensable in today’s society. Dealing with Facebook, Twitter, Instagram, etc. is firmly integrated into everyday life and is still growing in enthusiasm. Can public administration withstand digital printing and cope with the changes in modern society?   Communication at the state level includes information flows on current activities of political and administrative […]