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Writing Workshop

Share, post, like – a trend in municipalities?

“The Internet is like a wave,” Bill Gates once said. “Either you learn to swim on it or you sink.” Many companies are increasingly working with social networks. Frequently, information about prices, opening hours and job advertisements are provided. From the year 2004, when Facebook first broke into the market as a hugely popular social […]

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Writing Workshop

Boxberg/O.L. “Bärwalder See”: a case study in municipal marketing

Marketing and public administration – does that fit? Why marketing in public area, where no “real” products are offered anyway? What should be marketed at all? These questions are normally in the room, when you are dealing with the topic of marketing in the area of in the commune. Nevertheless, it was precisely a sector […]

Categories
Writing Workshop

Social media in public administration – Can it work?

Social media has become indispensable in today’s society. Dealing with Facebook, Twitter, Instagram, etc. is firmly integrated into everyday life and is still growing in enthusiasm. Can public administration withstand digital printing and cope with the changes in modern society?   Communication at the state level includes information flows on current activities of political and administrative […]