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Writing Workshop

Social media marketing and its importance for companies

A big change in the era of the world wide web began with the development of social media. It has evolved into an exchange platform that especially inspires younger generations to keep in touch with their friends, gaining new information per second. Today’s consumers make many of their purchasing decisions online. They discuss product experiences […]

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Writing Workshop

Boxberg/O.L. “Bärwalder See”: a case study in municipal marketing

Marketing and public administration – does that fit? Why marketing in public area, where no “real” products are offered anyway? What should be marketed at all? These questions are normally in the room, when you are dealing with the topic of marketing in the area of in the commune. Nevertheless, it was precisely a sector […]

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Writing Workshop

Online and offline marketing: two sides of the same coin

Marketing comes in many different forms. Online and print marketing are particularly interesting because they appeal to different generations. Young and modern people use the Internet every day. Older people prefer to read a newspaper. In online marketing, advertising is specifically placed where the majority of people spend several hours a day, on the Internet. […]

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Writing Workshop

Municipal marketing

Marketing in general Marketing is the alignment of the entire company to the needs of the market. The market has become highly competitive and the needs of those who could become customers must be the centre of corporate management’s considerations. Market changes and shifts in needs must be recognized early and reacted to in good […]