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Writing Workshop

Share, post, like – a trend in municipalities?

“The Internet is like a wave,” Bill Gates once said. “Either you learn to swim on it or you sink.” Many companies are increasingly working with social networks. Frequently, information about prices, opening hours and job advertisements are provided. From the year 2004, when Facebook first broke into the market as a hugely popular social […]

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Writing Workshop

Boxberg/O.L. “Bärwalder See”: a case study in municipal marketing

Marketing and public administration – does that fit? Why marketing in public area, where no “real” products are offered anyway? What should be marketed at all? These questions are normally in the room, when you are dealing with the topic of marketing in the area of in the commune. Nevertheless, it was precisely a sector […]

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Writing Workshop

Municipal marketing

Marketing in general Marketing is the alignment of the entire company to the needs of the market. The market has become highly competitive and the needs of those who could become customers must be the centre of corporate management’s considerations. Market changes and shifts in needs must be recognized early and reacted to in good […]