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Writing Workshop

The secondment process for international assignments

Due to increasing globalisation as well as growing global activities of companies and enterprises, the importance of international personnel deployment is rising. In addition, careers are becoming international and borderless (cf. Personalwirtschaft Sonderheft 05/2017,p. 24). As such it is important to pay special attention to the selection process so that foreign assignments are successful for […]

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Writing Workshop

Social media marketing and its importance for companies

A big change in the era of the world wide web began with the development of social media. It has evolved into an exchange platform that especially inspires younger generations to keep in touch with their friends, gaining new information per second. Today’s consumers make many of their purchasing decisions online. They discuss product experiences […]

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Writing Workshop

Work 4.0: Working from home and the need for reform

With their study, lawyers Michael Magotsch and Martin Lüderitz point out that the world of work develops and changes from day to day. Especially they deal with the “Right to Disconnect”. This means that “the majority of employees … must not only be reachable privately, but also professionally around the clock”. (Magotsch, Lüderitz 2017) Regarding […]

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Writing Workshop

Stress at the workplace: risk assessment of psychological stress

The average German citizen spends six hours a day – 40 hours a week – 160 hours a month – 1920 hours a year at work (cf. TNS Emnid, 2019). you spend A lot of valuable time at work in the course of your life. For this reason, working hours should also be a pleasant […]

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Writing Workshop

Is the employee also the king?

Unsatisfied customers can be catastrophic for companies in the service sector. This results in major image problems. It resembles a market barrier. Increasing profit seems impossible. In the 70’s/80’s it was recognised that the behaviour of employees is dependent on the quality of business performance.  Whether they are managing directors or just department heads, everyone […]

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Writing Workshop

The third sex and its impact on the world of work

“Which one of you was in Berlin recently? There you can see the Latte-macchiato faction who are introducing toilets for the third sex. This is for the men who don’t yet know whether they can still stand while peeing or already have to sit. That’s what this toilet is for, in between.” (Annegret Kramp-Karrenbauer, carnival […]

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Writing Workshop

Open house at the Cottbus Chamber of Industry and Commerce

“We can’t change the wind, but we can change the sails.” Aristotle This quote shows that one should also change a concept, even if the wind is the same. The wind is the open-house welcome evening. The sails are the concept of the event. Twice a year, the Chamber of Industry and Commerce (IHK) organises […]

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Writing Workshop

“Home office”: a new way of working

Home office is simply to say to work from home. It means employees setup a workplace at their home. From there, they can communicate via E-Mail and phone with their employer and satisfy the aims and tasks from workplace. Also, there are many conditions for doing Home Office. For people, who work on the building […]

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Writing Workshop

Municipal marketing

Marketing in general Marketing is the alignment of the entire company to the needs of the market. The market has become highly competitive and the needs of those who could become customers must be the centre of corporate management’s considerations. Market changes and shifts in needs must be recognized early and reacted to in good […]

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Writing Workshop

Lack of skilled personnel in nursing care

Everybody’s talking about a shortage of skilled workers. This is an acute problem, especially in the area of nursing and affects virtually all hospitals, nursing homes and care facilities for the elderly. But what is the problem and how acute is it really? In the following the current situation is briefly described and dealt with […]