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Writing Workshop

The secondment process for international assignments

Due to increasing globalisation as well as growing global activities of companies and enterprises, the importance of international personnel deployment is rising. In addition, careers are becoming international and borderless (cf. Personalwirtschaft Sonderheft 05/2017,p. 24). As such it is important to pay special attention to the selection process so that foreign assignments are successful for […]

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Writing Workshop

Share, post, like – a trend in municipalities?

“The Internet is like a wave,” Bill Gates once said. “Either you learn to swim on it or you sink.” Many companies are increasingly working with social networks. Frequently, information about prices, opening hours and job advertisements are provided. From the year 2004, when Facebook first broke into the market as a hugely popular social […]

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Writing Workshop

Social media marketing and its importance for companies

A big change in the era of the world wide web began with the development of social media. It has evolved into an exchange platform that especially inspires younger generations to keep in touch with their friends, gaining new information per second. Today’s consumers make many of their purchasing decisions online. They discuss product experiences […]

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Writing Workshop

Work 4.0: Working from home and the need for reform

With their study, lawyers Michael Magotsch and Martin Lüderitz point out that the world of work develops and changes from day to day. Especially they deal with the “Right to Disconnect”. This means that “the majority of employees … must not only be reachable privately, but also professionally around the clock”. (Magotsch, Lüderitz 2017) Regarding […]

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Writing Workshop

Boxberg/O.L. “Bärwalder See”: a case study in municipal marketing

Marketing and public administration – does that fit? Why marketing in public area, where no “real” products are offered anyway? What should be marketed at all? These questions are normally in the room, when you are dealing with the topic of marketing in the area of in the commune. Nevertheless, it was precisely a sector […]

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Writing Workshop

Stress at the workplace: risk assessment of psychological stress

The average German citizen spends six hours a day – 40 hours a week – 160 hours a month – 1920 hours a year at work (cf. TNS Emnid, 2019). you spend A lot of valuable time at work in the course of your life. For this reason, working hours should also be a pleasant […]

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Writing Workshop

Online and offline marketing: two sides of the same coin

Marketing comes in many different forms. Online and print marketing are particularly interesting because they appeal to different generations. Young and modern people use the Internet every day. Older people prefer to read a newspaper. In online marketing, advertising is specifically placed where the majority of people spend several hours a day, on the Internet. […]

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Writing Workshop

Is the employee also the king?

Unsatisfied customers can be catastrophic for companies in the service sector. This results in major image problems. It resembles a market barrier. Increasing profit seems impossible. In the 70’s/80’s it was recognised that the behaviour of employees is dependent on the quality of business performance.  Whether they are managing directors or just department heads, everyone […]

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Writing Workshop

Social media in public administration – Can it work?

Social media has become indispensable in today’s society. Dealing with Facebook, Twitter, Instagram, etc. is firmly integrated into everyday life and is still growing in enthusiasm. Can public administration withstand digital printing and cope with the changes in modern society?   Communication at the state level includes information flows on current activities of political and administrative […]

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Writing Workshop

The struggle with public transport in Upper Lusatia

Upper Lusatia is a rural area in the east of Saxony. It has a big problem concerning public transport. Currently there are two main rail lines, the Dresden-Görlitz and Dresden-Zittau lines. There are also a lot of bus lines, but they are mainly focused on the cities and not on the rural area around them. […]